|This would be an incentive.|
Wellness is not a one size fits all product or concept. It may take incentives, punishments, or a combination of both to make a program effective. You may need to focus on obesity at your company or city; or you may need to work on lowering heart attack and stroke risk factors. The bottom line is that you need a true consultant when designing a wellness program, not just a spreadsheet with features and pricing.
Here's the whole article if you'd like to read more.